Brand Guidelines
Official guide for maintaining Akua's identity and visual coherence.
It defines how we apply our design principles to communicate clearly and consistently.
Elements that build the Akua identity
The logo is the central element of our visual identity.
Its correct use ensures consistency and recognition in all communications.
HEX #1F0957
RGB 31, 9, 87
CMYK 65, 90, 0, 66
HEX #05CD99
RGB 5, 205, 153
CMYK 97, 0, 26, 20
HEX #DFE5FF
RGB 223, 229, 255
CMYK 13, 9, 0, 0
Our colors are violet and green, unique to Akua. They reflect identity and trust, and should be used with intention: in key actions, moments of interaction and points that inspire security or enthusiasm.
Manrope
Manrope is our main font. It transmits confidence and modernity, adapting to different uses without losing visual coherence.
Do not use the logo in another color.
Don't use the all-white logo on solid (or nearly black) black backgrounds.
Use approved primary (horizontal) or stacked locks.
To maintain the visual consistency of the brand, always use approved versions of the logo.
Do not modify colors, proportions or apply it to backgrounds that reduce their legibility.
In collaborations or co-branding, the Akua logo must maintain its proportion and space of security.
Align the logos horizontally and separate them by a margin equivalent to the width of the Akua symbol.
